Month: August 2025

Influencer marketing has grown into a $20+ billion industry. Yet many brands still stumble on the basics. The most successful campaigns are built on authenticity and alignment, not follower counts.…

If you planned an influencer campaign in Poland a few years ago, it probably meant one glossy Instagram post and a couple of Stories. Today, Polish teams treat influencer marketing…

Selecting the right influencer is a strategic decision grounded in deep understanding of your brand identity and the dynamics of influencer marketing. If you want your campaigns to drive real…

Marketing teams today face a recurring challenge: Should you invest in growing your brand’s own social media channels, or partner with influencers to accelerate reach and trust? Both approaches deliver…