Industry insights

When launching an influencer campaign in Poland, marketers face a key decision: should they partner with micro influencers or macro influencers? Both approaches can deliver results, but they serve different…

Influencer marketing has grown into a $20+ billion industry. Yet many brands still stumble on the basics. The most successful campaigns are built on authenticity and alignment, not follower counts.…

If you planned an influencer campaign in Poland a few years ago, it probably meant one glossy Instagram post and a couple of Stories. Today, Polish teams treat influencer marketing…

Selecting the right influencer is a strategic decision grounded in deep understanding of your brand identity and the dynamics of influencer marketing. If you want your campaigns to drive real…

Marketing teams today face a recurring challenge: Should you invest in growing your brand’s own social media channels, or partner with influencers to accelerate reach and trust? Both approaches deliver…

Influencer marketing has come a long way from sending freebies in exchange for a post. For many brands, it’s become a serious, performance-driven channel. This article explores what influencer marketing…

Livestreaming used to be something mostly gamers did. But now? It’s everywhere. From TikTok and YouTube product launches to influencer Q&As and shopping events, streaming online is fast becoming a…

By seegame – where advertisers meet engaged streamers. What can we learn from the gaming community? In a world of ever-evolving digital behaviors, one group consistently defies the odds: the…

Over the past decade, esports has grown from a niche entertainment genre to a mainstream spectacle with millions of fans around the world. As a result, audience numbers have surged.…

The idea behind livestreaming ads Livestreaming ads in digital marketing are no longer an emerging trend — they’re a proven strategy. What started as a niche space for gamers has…